How to Run a "30-Day Challenge" That Actually Makes Money

January is coming. Everyone wants a "New Year Challenge." But giving away 30 days of yoga for $30 is a race to the bottom.

The Entry Fee

Charge a "Buy-In" fee (e.g., $50) that goes into a prize pot. This ensures skin in the game.

The Upsell

The goal of the challenge isn't the challenge. It's the Membership at the end.

Offer a "Finisher's Bonus": If you complete 25 classes in 30 days, you get your first month of Unlimited Membership for 50% off. This converts the dopamine hit of finishing into a long-term habit.