Marketing Your Yoga Business on Instagram: A Crash Course

Vanity metrics (likes) don't pay rent. You don't need followers in Bali; you need followers in Brooklyn. Here is how to pivot your strategy to local SEO.

1. The Bio Audit

Stop putting "Wanderlust ✨" in your bio. Put: "Vinyasa Yoga in [Your City]. Tuesdays at 7PM. Book below." Clear, actionable, local.

2. The Geotag Strategy

Every story you post must have a location sticker. Not just the city, but the neighborhood or specific coffee shops nearby. This is how locals find you.

3. The DM Strategy

When someone follows you who looks local, send a voice note (not a text bot). "Hey! Saw you're in [City]. I teach a class on Tuesdays just down the street. Would love to see you there."

Conversion rate on voice notes? High. Conversion rate on text spam? Zero.