Industry Trends
Why "Hot Yoga" Studios Have Higher Profit Margins
Michael Ross
5 min read
Hot Yoga (Bikram, Baptiste, Heated Vinyasa) is a cult. And cults are profitable.
The "Addiction" Factor
The intensity of the sweat creates a post-class endorphin rush that non-heated yoga struggles to match. This leads to higher frequency of visits.
The "Premium" Pricing
Students understand that heat costs money. You can charge $35/class for Hot Yoga where a regular studio charges $25.
The Utility Bill Reality
Yes, your HVAC bill will be $1,000+ month. But if that heat brings in 50 extra students at $35, the math works in your favor.